SALE FORECAST
MARKETING PLAN
MARKET SHARE
BEFORE ENTER THE MARKET
COMPETITORS | MARKET SHARE | TOTAL SALES |
KEDAIKOTAK.COM | 25% | RM 250,000 |
MY ONE BOX SOLUTION | 20% | RM 200,000 |
MATTEL SDN BHD | 30% | RM 300,000 |
PENN MART TOYS (M) SDN BHD | 25% | RM 250,000 |
TOTAL | 100% | RM 1,000,000 |
AFTER ENTER THE MARKET
COMPETITORS | MARKET SHARE | TOTAL SALES |
KEDAIKOTAK.COM | 20% | RM 200,000 |
MY ONE BOX SOLUTION | 15% | RM 150,000 |
MATTEL SDN BHD | 25% | RM 250,000 |
PENN MART TOYS (M) SDN BHD | 20% | RM 200,000 |
KTOYZ ENTERPRISE | 20% | RM 200,000 |
TOTAL | 100% | RM 1,000,000 |
PRODUCT
Design & produce new packaging for companies that we supplied our product with
PRICING
Offer the best & affordable price to all customers especially our potential and loyal customers
PLACE
Our company is located at a strategic place where it is easy for transportation to access
PROMOTION
Advertisement through social media
Banner & Flyers
Business card
27Oct
'Our competitors are toys and packages making company which include local and international companies '
COMPETITORS
NAME OF COMPETITORS | STRENGTH | WEAKNESS |
| The box can be printed (logo, company ) will further enhance the image of professional organization. | Shipping service covers areas of Kuala Lumpur, Selangor and outside regions excluding Sabah and Sarawak. |
MY ONE BOX SOLUTION | Providing “door-to-door” service for every order. | Minimum order 300 pieces and above. |
MATTEL SDN BHD ( HOT WHEELS) | Have been known for a long time. | Only produce one type of product ( car). |
PENN MART TOYS (M) SDN BHD | Produce many types of toys. Customers can choose what type of toys that they want. | Only supply their product to supermarket. |
Total companies in Malaysia = 1,038 (retailers/ gift shops/ companies/ branches )
Estimated 20% of total companies in target market
20% × 1,038 = 207.6
≈208 companies
Estimated total introduction product
= 208 × RM 2.40
= RM 499.20
Estimated revenue monthly
= RM 499.20
12
= RM 41.60
Market size in monthly
= RM 41.60
RM 2.40
= 17.3 ≈ 17 (retailers/ gift shops/ companies/ branches )
MARKETING BUDGET
Our target market include SMALL AND BIG COMPANIES, either toys retailers or company that need to value add their product to attract more customers.
Example: KFC, Yakult, Koko Krunch
27Oct
Product Description
FIGURINE TOY
A diminutive form of word figure, or statuette is a small statue that represents a human , deity or animal, or in practice a pair of small group of them.
Figurine is made in many media including clay, metal, wood, glass and resin
EDUCATIONAL TOY
Educational toys sometimes called instructive toys are objects of play generally design for children which are expected to stimulate learning.
They are often intended to meet an educational purpose such as helping a child develop a particular skill or teaching a child about a particular subject.
PLUSH TOY
Plush toy or stuffed toy are toy with an outer fabrics sewn from a textile and then stuffed with a flexible materials. Textiles commonly used include plain cloth and pile textiles like plush or terrycloth. Common stuffing materials are synthetic fiber batting, cotton, wood wool and plastic pallets.
PLASTIC PACKAGING
Plastic packaging means the basic material of the pack is made of plastic. The packaging produced can either be in pack, cup or even a bottle.
PAPER PACKAGING
Paper based packaging is a versatile and cost-efficient method to transport, protect and preserve a wide array of items. it is engineered to be sturdy, yet lightweight and it is customizable to meet product or customer specific needs.
