Total companies in Malaysia = 1,038 (retailers/ gift shops/ companies/ branches )
Estimated 20% of total companies in target market
20% × 1,038 = 207.6
≈208 companies
Estimated total introduction product
= 208 × RM 2.40
= RM 499.20
Estimated revenue monthly
= RM 499.20
12
= RM 41.60
Market size in monthly
= RM 41.60
RM 2.40
= 17.3 ≈ 17 (retailers/ gift shops/ companies/ branches )