SALE FORECAST
K'Toyz Enterprise
Create Childhood Memories
EXECUTIVE SUMMARY
NATURE OF BUSINESS
- Our business produce and supply toys to retailers or big and small companies as a value added to their product
- We also design and produce new packaging for any company that we supply our product with
FUTURE OF BUSINESS
- To be No 1 supplier of toys to related companies in Malaysia
- To reach global marketplace
FACTORS OF SETTING UP BUSINESS
- To help small and big companies in value adding their products
- To be a 'one stop center' where companies can get supplied with toys and new packaging of product
- To supply toys with affordable price to related companies
VISION & MISSION
VISION
✔ To become No 1 supplier of toys in Malaysia ✔To enter global marketplace and be known all over the world
MISSION
✔ Propose big companies such as KFC with idea and business plan of value adding their product with toys and new packaging ✔ Designing new different packaging for different companies that work with us
PARTNERS & JOB SPECIFICATION
NUR' ATIQAH SYAMIRA BINTI A.RAHIM
CHIEF EXECUTIVE OFFICER
" I am responsible for every decision & performance of each member of the company. I also developed the company's vision & mission and make sure all short-term and long-term goals of the company will be achieved! "
NUR SAHIRAH BINTI NORDIN
FINANCIAL MANAGER
" My duties include preparing financial statement, business activity reports & forecast the demand of our products. It is under my duty to analyze every transaction within the company & help the management to make financial decisions. "
FADHLIN FADHLINA BINTI NAWAWI
OPERATIONAL MANAGER
"My responsibilities is to make sure the operation of company is efficient and systematic. I am also responsible to ensure all machines is safe to be used & ensure the quality of goods that suits customers' needs and requirements."
NUR FATIN BINTI OMAR
ADMINISTRATION MANAGER
" My duties is to organize all the administration expenses and make sure all the workers get their rights such as bonus scheme, insurance, KWSP and PERKESO."
NUR SHAHIRA BINTI ZULKIFLI
MARKETING MANAGER
"My duties as marketing manager is to identify potential markets to create and increase the demand of goods and services produced by our company. I am also responsible to develop marketing strategy for the company and make non-stop promotion until company's goals are achieved."
GET TO KNOW MORE ABOUT OUR TEAM!
Get to know the background of our CEO!
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Get to know the background of our financial manager!
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Get to know the background of our operational manager!
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Get to know the background of our marketing manager!
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Get to know more about the background of our administration manager!
Read MoreADMINISTRATIVE PLAN
MARKETING PLAN
MARKET SHARE
BEFORE ENTER THE MARKET
COMPETITORS | MARKET SHARE | TOTAL SALES |
KEDAIKOTAK.COM | 25% | RM 250,000 |
MY ONE BOX SOLUTION | 20% | RM 200,000 |
MATTEL SDN BHD | 30% | RM 300,000 |
PENN MART TOYS (M) SDN BHD | 25% | RM 250,000 |
TOTAL | 100% | RM 1,000,000 |
AFTER ENTER THE MARKET
COMPETITORS | MARKET SHARE | TOTAL SALES |
KEDAIKOTAK.COM | 20% | RM 200,000 |
MY ONE BOX SOLUTION | 15% | RM 150,000 |
MATTEL SDN BHD | 25% | RM 250,000 |
PENN MART TOYS (M) SDN BHD | 20% | RM 200,000 |
KTOYZ ENTERPRISE | 20% | RM 200,000 |
TOTAL | 100% | RM 1,000,000 |
PRODUCT
Design & produce new packaging for companies that we supplied our product with
PRICING
Offer the best & affordable price to all customers especially our potential and loyal customers
PLACE
Our company is located at a strategic place where it is easy for transportation to access
PROMOTION
Advertisement through social media
Banner & Flyers
Business card
27Oct
'Our competitors are toys and packages making company which include local and international companies '
COMPETITORS
NAME OF COMPETITORS | STRENGTH | WEAKNESS |
| The box can be printed (logo, company ) will further enhance the image of professional organization. | Shipping service covers areas of Kuala Lumpur, Selangor and outside regions excluding Sabah and Sarawak. |
MY ONE BOX SOLUTION | Providing “door-to-door” service for every order. | Minimum order 300 pieces and above. |
MATTEL SDN BHD ( HOT WHEELS) | Have been known for a long time. | Only produce one type of product ( car). |
PENN MART TOYS (M) SDN BHD | Produce many types of toys. Customers can choose what type of toys that they want. | Only supply their product to supermarket. |
Total companies in Malaysia = 1,038 (retailers/ gift shops/ companies/ branches )
Estimated 20% of total companies in target market
20% × 1,038 = 207.6
≈208 companies
Estimated total introduction product
= 208 × RM 2.40
= RM 499.20
Estimated revenue monthly
= RM 499.20
12
= RM 41.60
Market size in monthly
= RM 41.60
RM 2.40
= 17.3 ≈ 17 (retailers/ gift shops/ companies/ branches )
MARKETING BUDGET
Our target market include SMALL AND BIG COMPANIES, either toys retailers or company that need to value add their product to attract more customers.
Example: KFC, Yakult, Koko Krunch
27Oct
Product Description
FIGURINE TOY
A diminutive form of word figure, or statuette is a small statue that represents a human , deity or animal, or in practice a pair of small group of them.
Figurine is made in many media including clay, metal, wood, glass and resin
EDUCATIONAL TOY
Educational toys sometimes called instructive toys are objects of play generally design for children which are expected to stimulate learning.
They are often intended to meet an educational purpose such as helping a child develop a particular skill or teaching a child about a particular subject.
PLUSH TOY
Plush toy or stuffed toy are toy with an outer fabrics sewn from a textile and then stuffed with a flexible materials. Textiles commonly used include plain cloth and pile textiles like plush or terrycloth. Common stuffing materials are synthetic fiber batting, cotton, wood wool and plastic pallets.
PLASTIC PACKAGING
Plastic packaging means the basic material of the pack is made of plastic. The packaging produced can either be in pack, cup or even a bottle.
PAPER PACKAGING
Paper based packaging is a versatile and cost-efficient method to transport, protect and preserve a wide array of items. it is engineered to be sturdy, yet lightweight and it is customizable to meet product or customer specific needs.
OPERATIONAL PLAN
OPERATIONAL BUDGET
MONDAY - FRIDAY
8.30 am - 5.30 pm
SATURDAY
8.30 am - 12.30 pm
PUBLIC HOLIDAY
Operation closed during public holiday
TOY (FIGURINE)
TOY (EDUCATIONAL)
TOY (PLUSH)
PACKAGING (PLASTIC)
PACKAGING (PAPER)
Designing the packaging suits requirements of clients.
Evaluating the packaging size, volume and endurance
Produce finalized packaging
1. CONCEPTING
Concept of the toys
2. SIZING & VOLUME
Suitable with product
Minimize materials, considering environmental impact
3. GRAPHIC DESIGN
Provide a clean template with all required elements
4. PROTOTYPING
Making prototype for client to approve
5. PROOFING
Final sampling
6. FINISHING &PACKING
Protection during shipping
FINANCIAL PLAN
Contact Us
- 10, Jalan Pelabur 23/1, Kawasan Miel, Shah Alam, Selangor, Malaysia
- 999-7777-000
- ktoyz11562@gmail.com
- 8.30 a.m - 5.30 p.m
BUSINESS BACKGROUND
